Connecting 5 Million Emerging Artists to Their Own Stage: Music Habitat Solves Their Biggest Problem
The Product - In Development
FanTank breaks the music industry’s toughest barrier—evaluating and matching emerging talent with the right venues. By connecting artists directly to venue owners, it turns impossible bookings into effortless opportunities. This is where future legends start their journey.
Over 90% of emerging artists struggle to secure live performances due to gatekeepers, lack of exposure, and complex booking processes. Meanwhile, 70% of small to mid-sized venues report difficulty sourcing fresh, high-quality talent that fits their audience.
The Problem
I was hired on Upwork as a Lead Designer, responsible for designing the entire mobile app. Goal was
MY Task
🟢Define clear user roles for a simple, focused experience.
🟢4 user type Fan, Headliner , Venue , Emerging Artists UI experience
🟢Build dedicated dashboards for easy management of tours and bookings.
🟢Make booking fast and hassle-free. Boost opportunities for emerging artists.
🟢Use social media scraping to find fresh talent early.
Solution & Final Design
↪ Fan View
↪ Emerging Artists View
↪ Venue Owner
↪ Headliner
What I Learned
🟢Learned to design with empathy, not just aesthetics
🟢Improved my decision-making around user flow logic
🟢Gained confidence presenting design rationale
🟢Sharpened ability to simplify complex user journeys
🟢Understood the value of testing early and often
🟢Collaborating across teams for faster iterations
Next Project
